GREENFIELD, Ind. (Sept. 16, 2008) - Ameriana's newly remodeled Greenfield banking center, located at 1810 N. State St., officially opened for business following the ribbon cutting ceremony on Tuesday evening, September 16, 2008.
The 7,450 square foot, full service banking center offers more than a place to make a deposit. To differentiate itself from its local competitors, Ameriana wanted to offer something different in financial services.
"Most people don't spend a lot of time thinking about their bank - and even fewer do any long-term financial planning. It's simply another errand on a Saturday morning," said Tim Clark, Chief Operating Officer at Ameriana. "We want people to rethink the way they bank so Ameriana is offering a different kind of banking experience."
According to Clark, the bank built a facility that its customers and community are encouraged to visit regularly. For example, the new facility contains community-minded amenities such as a 490-square-foot community room to accommodate up to 18 people that features a flat screen television with DVD and laptop connections, moveable tables to accommodate various meeting arrangements, and a "walltalker" - a floor-to-ceiling whiteboard for presentations.
An Internet Cafe with Wi-Fi access, as well as a gourmet coffee station, were built to appeal to its tech-savvy, coffee-loving customers. Additional amenities, such as a Knowledge Bar, where customers can visit to get various financial resources, as well as Loose Change X-Change, a no charge coin-to-cash service were also built to add value to the customer experience.
"Ameriana has all of the products and services you might expect from a bank, but we offer something different - advice and guidance," said Clark. "Many people need help and guidance to be confident in their financial decisions. We want to give our customers the advice and resources to guide them through the various financial stages of their life. This facility was designed to be a resource center for them. For example, the additional office space gives us the opportunity to have all of our financial experts in personal banking, business banking, mortgages, insurance and investments located under one roof, which is a huge advantage to our customers."
To celebrate the Grand Re-Opening and to welcome the community to visit, Ameriana is planning a month-long celebration with special events and promotions. Starting next week, Ameriana will host Customers Days, which includes daily programs and entertainment. Beginning Sept. 29, special bank offers as well as a Play-to-Win game with a chance to win $25,000, cash prizes, gift certificates from local retailers, and other giveaways are planned.
"We invite the entire community to come in during our Grand Re-Opening celebration to experience and take advantage of all of our unique amenities," said Kamminga.
Ameriana Bank, SB, offers an extensive line of banking services and provides a range of investments and securities products through banking centers in the central Indiana area. Ameriana owns Ameriana Insurance Agency, a full-service insurance agency and has interests in Family Financial Holdings, Inc. and Indiana Title Insurance Company. Ameriana Financial Services offers securities and insurance products through LPL Financial (Member FINRA/SIPC). Ameriana Bank is a wholly owned subsidiary of Ameriana Bancorp (NASDAQ:ASBI), a bank holding company.