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AMERIANA EXPANDS PRESENCE IN INDIANAPOLIS AREA

CARMEL, Ind. (Jan. 20, 2008) - Jerome J. Gassen, President and Chief Executive Officer of Ameriana Bancorp (NASDAQ: ASBI), announced today the opening of the West Carmel Banking Center, located at 3975 West 106th Street at Michigan Road. The new banking center is the Bank's sixth location in the greater Indianapolis area and its thirteenth across central Indiana.

"The opening of the West Carmel office gives the Bank increased visibility in the Indianapolis metropolitan area and reinforces Ameriana's existing presence at the Carmel Commercial Lending Office," said Gassen. "With this expansion, customers have another Ameriana banking option in Hamilton County."

The West Carmel full service banking center offers more than just a place to make a deposit or get a loan. Ameriana's style of community banking has always placed the communities it serves first by offering amenities and services beyond what is normally expected from a bank. "Most people don't spend a lot of time thinking about their bank - it's simply another errand on a Saturday morning," said Gassen. "But, we want people to rethink the way they bank. We want customers to want to come to Ameriana, whether it is to use our free Wi-Fi access or to get financial advice."

According to Gassen, the new facility contains community-minded amenities such as a comfortable community room where organizations can meet, Life|Money Chats where local experts will lead discussions on timely subjects, and a Loose Change X-change where the public can exchange their coins for cash at no cost. Most importantly, Ameriana has developed a resource center called a "Knowledge Bar" where people can get practical, yet real life answers to financial questions.

"Ameriana provides all of the products and services you might expect from a bank, but we offer something more - advice and guidance coupled with a whole new brand of hospitality," said Jill Followell, West Carmel Banking Center Manager. "We want to guide our customers through all the various financial stages of their lives while also making them feel comfortable and right at home."

On Jan. 20 at 6 p.m., a ribbon-cutting ceremony will kick-off the official opening of the West Carmel office and a month-long celebration of special events and promotions. The Grand Opening Celebration includes special checking and CD interest rates, a Play-to-Win game with a $2,000 grand prize and other cash prizes, and special events. Ameriana will also be handing out keepsake postcards featuring photos from Ameriana's Great Neighbors photo collection.

"We invite the both the Carmel and Zionsville communities to come to our Grand Opening Celebration and see what real community banking is all about," said Followell.

Ameriana Bank, SB, offers an extensive line of banking services and provides a range of investments and securities products through banking centers in the central Indiana area. Ameriana owns Ameriana Insurance Agency, a full-service insurance agency and has interests in Family Financial Holdings, Inc. and Indiana Title Insurance Company. Ameriana Financial Services offers securities and insurance products through LPL Financial (Member FINRA/SIPC). Ameriana Bank is a wholly owned subsidiary of Ameriana Bancorp (NASDAQ:ASBI), a bank holding company.

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